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Google Inc. is an American software company best known for its search and internet advertising services. Through its own product developments, as well as acquisitions, Google also now offers online mapping, news, various types of business application software, email (Gmail), video sharing (through the YouTube web site which it owns), and blogging (through the Blogger web site). Additionally, the company has begun to experiment with offline advertising in radio and print media, and in 2006, purchased the radio advertising company, dMarc. The company was originally founded in 1998 and is headquartered in Mountain View, California.

Google went public in August 19th 2004, and is today listed on both the NASDAQ and London Stock Exchange (LSE) under the tickers GOOG and GGEA respectively. Google employs over 13,000 (as June 2007), and had net revenues of over US $10.6 billion, and net income of over US $3 billion in 2006. The vast majority of the company's revenue comes from advertising programs: for example, in 2006, the company reported revenue of US $10,492 million from advertising, but just US $112 million from licensing and other sources, which equates to almost a 99:1 ratio.

Although Google retains many proprietary technologies (most famously its search engine and AdWords/AdSense advertising system, but many others too), the company is heavy user of open source software. For example, Google runs its Internet applications on a server-farm containing computers running a stripped-down version of Linux. Since 2005, the company has contributed back to the open source community by operating an annual program, known as the "Google Summer of Code", by which students who complete approved open source projects during the Summer, are rewarded with funding.

  Summary
  Name: Google Inc.
  Main Web Site: www.google.com
  Founded: 1998
  Business: Internet search, advertising & computer software
  Traded On: NASDAQ
London Stock Exchange
  Ticker: NASDAQ: GOOG
LSE: GGEA
  Headquarters: Mountain View, California
  Employees: 13,748 (June 2007)
  Revenue: US $10.6 billion (2006)

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Google Analytics, 3rd Edition

By Jerri L. Ledford & Mary E. Tyler

Wiley
Paperback (448 pages)

Google Analytics, 3rd Edition


What Would Google Do?

By Jeff Jarvis

HarperBusiness
Released: 2009-01-27
Hardcover (272 pages)

What Would Google Do?


Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

By Perry Marshall

Entrepreneur Press
Paperback (304 pages)

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes


Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

By Brian Halligan

Wiley
Hardcover (256 pages)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)


Advanced Web Metrics with Google Analytics, 2nd Edition

By Brian Clifton

Sybex
Paperback (528 pages)

Advanced Web Metrics with Google Analytics, 2nd Edition


Google SketchUp 7 For Dummies

By Aidan Chopra

For Dummies
Paperback (472 pages)

Google SketchUp 7 For Dummies


The Google Way: How One Company Is Revolutionizing Management as We Know It

By Bernard Girard

No Starch Press
Hardcover (256 pages)

The Google Way: How One Company Is Revolutionizing Management as We Know It


Google AdWords For Dummies

By Howie Jacobson

For Dummies
Paperback (432 pages)

Google AdWords For Dummies


Google Apps For Dummies

By Ryan Teeter

For Dummies
Paperback (364 pages)

Google Apps For Dummies


Getting Organized in the Google Era: How to Get Stuff out of Your Head, Find It When You Need It, and Get It Done Right

By Douglas Merrill

Broadway Business
Released: 2010-03-16
Hardcover (272 pages)

Getting Organized in the Google Era: How to Get Stuff out of Your Head, Find It When You Need It, and Get It Done Right

   
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