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Google Inc. is an American software company best known for its search and internet advertising services. Through its own product developments, as well as acquisitions, Google also now offers online mapping, news, various types of business application software, email (Gmail), video sharing (through the YouTube web site which it owns), and blogging (through the Blogger web site). Additionally, the company has begun to experiment with offline advertising in radio and print media, and in 2006, purchased the radio advertising company, dMarc. The company was originally founded in 1998 and is headquartered in Mountain View, California.

Google went public in August 19th 2004, and is today listed on both the NASDAQ and London Stock Exchange (LSE) under the tickers GOOG and GGEA respectively. Google employs over 13,000 (as June 2007), and had net revenues of over US $10.6 billion, and net income of over US $3 billion in 2006. The vast majority of the company's revenue comes from advertising programs: for example, in 2006, the company reported revenue of US $10,492 million from advertising, but just US $112 million from licensing and other sources, which equates to almost a 99:1 ratio.

Although Google retains many proprietary technologies (most famously its search engine and AdWords/AdSense advertising system, but many others too), the company is heavy user of open source software. For example, Google runs its Internet applications on a server-farm containing computers running a stripped-down version of Linux. Since 2005, the company has contributed back to the open source community by operating an annual program, known as the "Google Summer of Code", by which students who complete approved open source projects during the Summer, are rewarded with funding.

  Summary
  Name: Google Inc.
  Main Web Site: www.google.com
  Founded: 1998
  Business: Internet search, advertising & computer software
  Traded On: NASDAQ
London Stock Exchange
  Ticker: NASDAQ: GOOG
LSE: GGEA
  Headquarters: Mountain View, California
  Employees: 13,748 (June 2007)
  Revenue: US $10.6 billion (2006)

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What Would Google Do?

By Jeff Jarvis

Collins Business
Released: 2009-01-27
Hardcover (272 pages)

What Would Google Do?


Google Speaks: Secrets of the Worlds Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page

By Janet Lowe

Wiley
Hardcover (315 pages)

Google Speaks: Secrets of the Worlds Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page


Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

By Perry Marshall

Entrepreneur Press
Paperback (304 pages)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes


Advanced Web Metrics with Google Analytics

By Brian Clifton

Sybex
Paperback (384 pages)

Advanced Web Metrics with Google Analytics


Planet Google: One Company's Audacious Plan To Organize Everything We Know

By Randall Stross

Free Press
Released: 2008-09-18
Hardcover (288 pages)

Planet Google: One Company s Audacious Plan To Organize Everything We Know


Google SketchUp 7 For Dummies (For Dummies (Computer/Tech))

By Aidan Chopra

For Dummies
Paperback (456 pages)

Google SketchUp 7 For Dummies (For Dummies (Computer/Tech))


Google Apps: The Missing Manual

By Nancy Conner

Pogue Press
Paperback (740 pages)

Google Apps: The Missing Manual


The Big Switch: Rewiring the World, from Edison to Google

By Nicholas Carr

W.W. Norton & Co.
Paperback (304 pages)

The Big Switch: Rewiring the World, from Edison to Google


Winning Results with Google AdWords, Second Edition

By Andrew Goodman

McGraw-Hill Osborne Media
Paperback (400 pages)

Winning Results with Google AdWords, Second Edition


Beginning Google Maps Mashups with Mapplets, KML, and GeoRSS: From Novice to Professional (Beginning from Novice to Professional)

By Sterling Udell

Apress
Paperback (416 pages)

Beginning Google Maps Mashups with Mapplets, KML, and GeoRSS: From Novice to Professional (Beginning from Novice to Professional)

   
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